Who you tryin’ to get crazy with, Essay? Don’t you know I’m loco?

Good news! I received an email yesterday with specifics about the contest's next steps, including the topic for the required essay. I'm glad to report that the topic has evolved from the one originally mentioned in the contest's official rules, which was "why I am the World's Greatest Salesperson." I wouldn't want to waste the judges' valuable time arguing a point that by now has clearly been established as fact. Plus, the essay is limited to 500 words. Not including this post, I've already written 4,966 words on this site and produced about 14 minutes of edited video in support of that topic...a short-form essay seems a bit redundant at this point.

Fortunately for everybody involved, the fine folks at Ogilvy wisely updated the essay topic to the following: "Sales is crucial to our clients but how we sell has changed. What does selling look like in the 21st century?" That's a much juicier topic, and it gives me a better launch pad for creating a concise and effective bit of prose. Thanks for keeping it interesting, Ogilvy. I know what I'm doing this holiday weekend: crafting the blueprint for advertisting's next hundred years. And maybe going to a barbeque. But mainly the blueprint thing.

And to my non-Ogilvy visitors: check back on Wednesday, June 2nd and prepare to have your minds blown. I'll be posting my essay on this site after the noon submission deadline has passed. WARNING: I cannot be held responsible for any effects you may suffer after being exposed to the sheer awesomeness of my thoughts on selling in the 21st century. It's pretty potent stuff.

I imagine my holiday weekend will look something like this.
Suffice it to say that my wife is making other plans.

And finally, before I get in trouble with any Cypress Hill purists over this post's title - I know that "ese" and "essay" are not the same thing. But I'm getting ready to write an essay for this contest. It's a pun. And everybody knows that B-Real loves a good pun.