Brick is the New Black
10May/100

Mat Zucker, I Want To Be Your Brick Dealer

In my pursuit of Ogilvy's recognition that I am the World's Greatest Salesperson, I've pulled out all the stops. I've used humor. I've tried to be clever. I've pushed the limits of brick-related absurdity, by pitching bricks to pigs and pimping blonde bricks to red ones. But you know what? Screw all that. I want my free trip to Cannes, and I'm done beating around the bush. I need to sell a brick to a real live person, and I don't mean just anybody - I'm on the hunt to sell a brick to Mat Zucker, Executive Creative Director for OgilvyOne Worldwide and creator of the Search for the World's Greatest Salesperson contest.

But this is old news to Mr. Zucker. I announced my intentions via tweet a few days ago, to which Zucker coyly replied "excellent. looking forward to it." And just hours ago, I countered back by sending a bike messenger to the man's office with a package containing:

  1. A single red brick that may or may not contain the ghost of David Ogilvy.
  2. A DVD of my fifth Brick is the New Black video, "Mat Zucker, I Want To Be Your Brick Dealer."

YouTube is great for reaching the masses, but if you were the World's Greatest Salesperson, you'd know that sometimes a direct and personal appeal is just what the doctor ordered. And I've got the prescription for what's ailing you, Mat: bricks. Or to make more sense of this particular metaphor, I'm the pharmacist who can keep you in steady supply. All of which is to say: I look forward to speaking with you soon, Mr. Zucker. Enjoy that free brick.

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