Video #2: “Attention Disenfranchised Extremists”

The second video in the Brick is the New Black ad campaign is like the best episodes of Law & Order: it's ripped from the headlines. In a slight departure from the silliness of my first video, I decided to buckle down and really focus on one specific goal set forth by Ogilvy in the contest brief: identifying my "target audience." And in these highly politicized times we live in, who needs a sturdy brick more than disenfranchised extremists? Nobody, that's who.

To quote blogger and former militiaman Mike Vanderboegh, as reported in the Washington Post: "To all modern Sons of Liberty: THIS is your time. Break their windows. Break them NOW." That's music to any brick salesman's ears.

Don't get me wrong, I really think these people should find more constructive ways of expressing their beliefs. But until then, they need bricks and I've got 'em. Look, it's not a question of if they buy bricks. It's a question of whose bricks they buy. Don't blame me - blame the law of supply and demand.

So put on your conspiracy cap and settle in for a wild ride. I proudly present Brick is the New Black Video #2, "Attention Disenfranchised Extremists!"